What the Cluck? Breast Cancer Action Slams KFC's Pink Bucket Campaign

Apparently, we aren't the only ones perturbed by KFC's new Buckets for the Cure campaign, which purports to donate 50 cents for each pink bucket sold to Susan G. Komen for the Cure. Breast Cancer Action is responding with a campaign of its own. Think Before You Pink asks, "What the Cluck?" and encourages you to tell KFC and Susan G. Komen to "rethink this pinkwashing partnership." KFC has already muddied its image. It's a shame that, with this misguided campaign, now Susan G. Komen has, too.

Have a restaurant tip or other food-related news? Send it to fork@villagevoice.com.

Sponsor Content


All-access pass to the top stories, events and offers around town.

  • Top Stories


All-access pass to top stories, events and offers around town.

Sign Up >

No Thanks!

Remind Me Later >