Whole Foods Goes Back to Its Roots; Racy Burger Ads Embarrass Those Who Actually Sell Burgers

To offset falling sales, Whole Foods is planning to return to its natural-foods roots. The chain will launch a "healthy eating" initiative this fall with cooking demonstrations and recipes, shifting its focus from gourmet eating. [Wall Street Journal]

Fast-food chains have embraced racy advertising, but franchisees of chains like Burger King and Hardee's are refusing to run some of the more risque ads, such as Hardee's commercials that talk about "goodie balls" and "A Holes." [USA Today]

Harlem is getting its own city-run test kitchen, a shared space that would be available to rent to those developing recipes for food businesses. Ovens, ranges, and other cooking equipment will be set up in La Marqueta, a largely abandoned food market. [NY Times]

Erin Piester, a pastel artist from Hillsdale, NY, draws "soothingly naturalistic yet engagingly abstract" grocery store signs advertising everything from red potatoes to fresh-cut watermelon, in a style that is "early-20th-century Fauvist." [NY Times]

Food writers weigh in on the significance of the post Frank Bruni is leaving in this age of food blogging. Ruth Reichl says the Times critic's power is waning. Josh "Mr. Cutlets" Ozersky would rather be a TV star than a high-profile food critic (who can't go on TV). [Observer]


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