If your idea of barbecuing is setting up a $10 grill on your fire escape (illegal!) and browning a couple of hot dogs, salvation is on the way. No, Bobby Flay is not coming anywhere near your apartment, but FRESH DIRECT will. The online grocer (freshdirect.com) offers a selection of ready-to-grill products that includes lime-cumin skirt steak, marinated portobello mushrooms and plum tomatoes, organic-dill skewers, shrimp-mango kebabs, and other treats that are super-easy to cook (each packet includes grilling instructions for the clueless)—and tasty too. And if you get inspired and want to create a real campfire ambience—sans mosquitoes—order a box of individually wrapped s’mores. No more lonely summer nights involving just you and a burned wiener.
This article from the Village Voice Archive was posted on April 26, 2005