Media

1957

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  • First personal ad runs in the Voice under “Public Notice.” By July, the section is so popular, it is moved up to page two.
  • Newsstand price raised from 5 cents to 10 cents and subscription price raised to $4. Circulation grows to 5,000.
  • The Brooklyn Dodgers play their last game in Brooklyn before moving west to Los Angeles to begin the 1958 season.
  • Jack Kerouac publishes On the Road. It is wildly popular among young Beatniks, becoming a symbol of the Beat Generation.
  • Jazz pianist and composer Thelonius Monk relaunches his career with a landmark six-month residency at the Five Spot Café, leading a quintet that included John Coltrane. On November 29, the quintet performs at Carnegie Hall.
  • The New York Giants play their last game at the Polo Grounds, losing to the Pittsburgh Pirates 9 to 1. The Giants move to San Francisco for the following season.
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