New York

What’s the Most Popular Show of 2006?

by

Nielsen just issued its “most popular list” for 2006. Here’s what America watched the most:

Top 10 TV Programs — Regularly Scheduled — 2006

1. AMERICAN IDOL-TUESDAY
2. AMERICAN IDOL-WEDNESDAY
3. DANCING WITH THE STARS
4. CSI
5. DANCING W/STARS RESULTS
6. NBC SUNDAY NIGHT FOOTBALL
7. CSI: MIAMI
8. DESPERATE HOUSEWIVES
9. HOUSE
10. DEAL OR NO DEAL-MON
10. WITHOUT A TRACE

American Idol still continues to surpass expectations, with 17.7 percent of U.S homes tuning in. Eye doesn’t get it, either.

Top 10 TV Programs — Single Telecasts

1. SUPER BOWL XL — 2/5/2006
2. SUPER BOWL POST GAME — 2/5/2006
3. ACADEMY AWARDS — 3/5/2006
4. ROSE BOWL — 1/4/2006
5. GREY’S ANATOMY — 2/5/2006
6. FOX NFC CHAMPIONSHIP — 1/22/2006
7. AMERICAN IDOL-WED — 5/24/2006
8. AMERICAN IDOL-TUES — 1/24/2006
9. AMERICAN IDOL-TUES — 1/17/2006
10. AMERICAN IDOL-TUES — 3/21/2006

For single telecasts, after the Super Bowl (41.6 percent of American homes), the Superbowl Post Game (29 percent), the Academy Awards (23.1 percent), and the Rose Bowl (21.7 percent), we have… Grey’s Anatomy, the patient-as-human-bomb episode. Huh? This was by far the most ridiculous episode of the season.

Well, whatever. On to the most interesting part of the ratings, the advertiser portion. What’s TV without product placement? Here are the advertisers who stuck their products in your faces the most, and what shows they did it on.

Top 10 Brands: Product Placement

1. COCA-COLA SOFT DRINKS — 3346 (occurrences)
2. CHEF REVIVAL APPAREL — 1592
3. NIKE APPAREL — 1245
4. 24 HOUR FITNESS FITNESS CTRS-CLUBS — 858
5. CHICAGO BEARS FTBL TM — 600
6. CINGULAR WIRELESS TELEPH SVCS — 532
7. STARTER APPAREL — 494
8. DELL COMPUTER SYS — 494
9. SLS ELECTRONIC EQUIP  SPEAKERS — 489
10. NIKE SPRT FTWR — 471

And the most popular shows to place product on:

Top 10 Programs:  Product Placement

1. AMERICAN IDOL — FOX — 4086 (occurrences)
2. AMAZING RACE — CBS — 2790
3. EXTREME MAKEOVER HOME — ABC — 2701
4. THE BIGGEST LOSER — NBC — 2405
5. AMERICAS NEXT TOP MODEL — UPN/CW — 2309
6. HELLS KITCHEN — FOX — 1909
7. THE APPRENTICE — NBC — 1831
8. KING OF QUEENS — CBS — 1742
9. ROCK STAR SUPERNOVA — CBS — 1609
10. BIG BROTHER 7 — CBS — 1591

Merry Christmas, from Nielsen.

Most Popular