‘American Idol,’ Master of My Universe


American Idol, the most popular show of 2006 and, not incidentally, the one most whored out with product placement, is expanding its nefarious empire. Ad Age reports on the American Idol branding initiatives coming to a grocery store near you:

“There will be no escaping ‘Idol’ on store shelves, either. . . . In addition to Coke’s major commitment to promote the show through its cans, Nestle will distribute 79 million branded candy bars along with a competition to win a seat at the finals. Dreyer’s is introducing ice-cream flavors tied to the show with names such as ‘Hollywood Cheesecake’ and ‘Drumstick Diva.'”

The full text, here.

[Via TV Tattle]

This article from the Village Voice Archive was posted on January 9, 2007

Archive Highlights