H&M Home Not a Dream


Expansion plans are underway for H&M. Women’s Wear Daily reports the Swedish chain plans to enter the home textile market, open Collection of Style (COS)—a “more expensive” chain—and develop “an ‘extended shoe assortment’ for women.” WWD states:

Strong holiday sales propelled Hennes & Mauritz’s full-year profit ahead a better than expected 17 percent as the Swedish fast-fashion chain said it would push into the home textile market and start opening stores for its new more expensive chain this March.

What does this mean for your interior design fantasies? According to the BBC this domestic line will encompass “bedding, curtains, towels and cushions, via online and catalogue sales.”

Unfortunately, Collection of Style opens first in London, so U.S. customers will have to wait—or troll eBay. Take heart, their new footwear will launch, says WWD, “in some 200 H&M stores this spring.” We pray in a zip code near us.