Countdown for Proenza Schouler at Target


February 4 should be circled on everyone’s calendar. It is the official launch date for Proenza Schouler’s Go International collection for Target. The Pittsburgh Post-Gazette notes:

The spring daywear and sportswear line, designed by award-winning duo Lazaro Hernandez and Jack McCollogh [sic], includes colorful skirts, tops, jackets, dresses, pants, shorts, swimwear and outerwear. Prices range from $12.99 for tissue tanks in five colors to $139.99 for a cropped suede jacket in light khaki.

However for those that can’t wait, Opening Ceremony will showcase these threads two days earlier. According to the Times:

Mr. McCollough and his design partner, Lazaro Hernandez, are so enamored with their Target collection that for four days, beginning Feb. 2, they plan to transform the Opening Ceremony store in SoHo into a pop-up Proenza Schouler for Target boutique.

To catch glimpses of the line check out this Target commercial. We just wonder if the surfboard’s included.

Opening Ceremony

35 Howard Street

New York, NY