What a SNAFU. Perhaps you have heard by now, reader, how all hell broke loose in Boston yesteray when a guerrilla ad campaign for Adult Swim’s Aqua Teen Hunger Force was mistaken for a real bomb scare. Adult Swim had positioned the LED lights throughout most major cities in the U.S., including New York and LA, as a promotion for the popular Aqua Teen short, set for its own movie offshoot this fall. For its part, Adult Swim has now issued an apology on its site—although how you mistake a Mooninite for a bomb threat is beyond us. Man, the money that could have been saved if they’d consulted just one 15-year-old pothead.
[Via TV Tattle]
This article from the Village Voice Archive was posted on February 1, 2007