We tire of people who customize Tazo Tea Chai Lattes. But today we learned that, up to February 28, fans can actually order limited edition t-shirts that display their favorite drink ingredients. The coffee empire’s joined forces with Mychael Knight, the third runner up from Project Runway, to design tops inspired by customers preferred Starbucks beverage. The Seattle company states:
Starbucks has teamed with Mychael Knight to create the personalized
“My-Starbucks” line of t-shirts to showcase how easy and fun it is to
customize a Starbucks(r) beverage such as adding an extra espresso shot
or requesting non fat milk. This collaboration is founded on a shared
commitment to innovation and shows customers that customization is not
just integral to fashion; it’s inherent to the Starbucks Experience.
We just can’t believe that in addition to hearing people order variations on Cinnamon Dolce Lattes, we’ll have to see people in clothing that declares their baroque concoction. And we thought nothing was more disturbing then Starbucks’ Eggs Florentine breakfast sandwich with baby spinach and havarti.
This article from the Village Voice Archive was posted on February 15, 2007