Music Merch: Britney Smells.


Must be hard times for the PR team working on Midnight Fantasy, Britney’s signature fragrance: Buy this and you’ll smell like a bald baby-mama!

Pretending like their product’s face isn’t having very public breakdown, the company’s still continuing full-force with an online ad campaign offering your very own “Personalized Midnight Fantasy greeting in the voice of Britney Spears!” For probably the first time ever, we clicked through one such MySpace ad only to find this, a micro-site where you can customize an audio message to one of four types of people (Cool Girl/Hot Girl/Cool Guy/Hot Guy) in Britney’s voice. Normally, it’d just be cheesy that the pre-recorded choices for your special recipient’s favorite activities are things like, “Doing Chores,” “Working On A Tan,” and “Hooking Up With Playas.” But you can actually make Britney say “Getting Tattoos.” Sadly, there is no “Showing your Coochie” or “Looking Like a Cancer Patient.” Next time?

This article from the Village Voice Archive was posted on February 22, 2007

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