Madonna’s H&M Collection: Yawn


Curious about Madonna’s new H&M collection, we hiked over to their Soho store. There a neutral palette of ’40s tops and skirts, bodysuits (?!?), kimono-inspired dresses, and modish pants and trench coats, greeted us, then made us yawn. After viewing the collection’s commercial, we thought the threads would be thrilling and different. The campaign suggests that a person’s look will be transformed into a vision even Madge approves of. Yet, the dull clothes were more Banana Republic than designs created by the envelope-pushing Queen of Pop.

We tried on a few selectons. However, the black skinny pants produced the same look of horror all drainpipes do for us. And the mulberry silk kimono-style dress proved too unstructured; our winter shape demands tougher tailoring.

On our way out, we asked a salesperson how ‘M’ sold on its first day. She said more people tried on than purchased, but added that the black jumper ($39.99) and khaki rayon dress ($59.99) did well. We can’t imagine why the matte ivory polyster/rayon bodysuit wasn’t a bestseller.