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Eek. Nestle wants you to know they’re running a contest called Flavorologist for a Day. The ten winning kids will win a trip to the company’s top secret flavor lab, where ice cream flavors are “invented.”
The contest started yesterday, so let all those kids you know (ages 6-12) who are really into artificial food science that it’s time to brainstorm “the world’s coolest frozen pop,” including a cute name, shape, etc., and to start working on their “flavorful resumes.”
More info is here, if you can find it among the animated cartoons and games. Good luck, young flavorologists!