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This bag has got our consumer-culture reflexes all confused. First we laughed, then we read the description on cafepress.com, which sells the tote for $19.99:
Anna Hindmarch got nothing on me. Inspired by the “I’m Not a Plastic Bag” totes floating around this baby let’s the world know that you’re not gonna fall for the “it” bag of the moment.
What’s that apostrophe doing? Wait, more important, doesn’t this bag just out you as a different kind of sucker, maybe one who is trying even harder than the original ones? Ooh, brain hurt.