Peddling one’s wares on the Web isn’t such an odd idea, but how about selling the elements of a play? Taking dot-com business savvy to the next level, Annie Dorsen (who directed the current Broadway hit Passing Strange) started a website in November 2007, BuyDemocracy.com, where everything involved in a theatrical production—costumes, lighting cues, dances, songs, and even commercials and product placements—were available for purchase. One shopper bought the decision as to which actor would utter the first words of the show (Anthony Torn). Another bought one minute in which the production is lit by nothing more than the glow of the audience’s cell phones. When the store closed this February, the revenue was plowed into Democracy in America, the sum total of all those Web purchases, which begins previews tonight.

March 30-April 20, 2008