The frozen yogurt craze baffles me; so this week, I take a look at what’s really going on behind our insatiable hunger for this tangy, yogurt-ish substance. There’s also a guide to telling the all these identical fro-yo companies apart.
Just in the last couple weeks since I wrote the story, two or three more shops have opened. How many indistinguishable frozen yogurt shops will the market bear? So far, fro-yo is supremely recession-proof.