“Vile” Building Misrepresents Its Path of Destruction


Here’s one of the things we love about Gowanus Lounge: They noticed advertising for a new Williamsburg real estate hideosity, 80 Metropolitan, says the builders “converted” the beloved old Dutch Mustard Factory, when the Factory was observably torn to the damn ground and 80 Met gloatingly built over its ashes. The Gowanus Lounge author originally posted the news on Curbed in decorous, restrained language. Today he returns to GL to extend his remarks, calling the marketers “despicable and deplorable,” its prospective customers “ignorant,” and the building itself “vile, ugly and nauseating.” Not bad for a mainstream product! Add some swears and we’ll send them some roses.

This article from the Village Voice Archive was posted on January 14, 2009


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