If you’re tired on do-gooders attempting to sway the masses with sexy advertising, you will be glad to hear that Powerade has put nudity back in the for-profit sector, where it belongs. This shot of English rugby footballer Paul Sackey appears in an ad campaign for the sports drink Powerade — in Britain, because they’ve very advanced about the human body over there. Other oiled and muscled players appear as well, with their own tackle cleverly concealed. We figured we were on safer ground here than with the competing rugby nudes of the Amber Valley Rugby Club.
This article from the Village Voice Archive was posted on January 30, 2009