Promotional Event of the Season: Ice Block Gift Card Fight


The new depression has been rough on us all. To promote Confessions of a Shopaholic, the zeitgeist-defying Ilsa Fisher vehicle about a dim girl who likes to spend money on clothes and fall in love, Touchstone Features has devised a counterintuitive promotional event: tomorrow, “with only a high heel shoe as their tool, two women will each try to break through a block of ice to win…” Yes, yes, we speak Prada, tell us! “…a $102 gift card to Mandee.” Though the film is set in “the glamorous world of New York City,” the press release tells us that this battle royale wlll take place at the Prudential Center in Newark, New Jersey before a Devils game. We understand that between the first and second periods, Devils management will give away dishes.


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