News & Politics

Agency Says Vandalizing Show Was Client’s Idea; Client Doesn’t Go Along


“MoMA Atlantic-Pacific Subway Installation — A Hit With The Blogosphere,” proudly announces the Happy Corp. And why shouldn’t they be proud? The MOMA installation is their account. Then they decided: things are going so great — why not try something totally insane and illegal?

According to the New York Post, the head of Happy Corp, Douglas Jaeger, joined “the crew of the city’s notorious ‘Poster Boy'” in a 2 a.m. raid of the subway platform show of fine-art reproductions and fucked shit up, chopping and re-arranging bits from Warhols and Picassos and sticking the Flintstones into a famous Nan Goldin photo. Jaegar was so proud of his work, he gave photos of it to New York magazine, and some media blogs reacted in a desirable fashion, publicity-wise.

Maybe, as they told the guards when they conducted their raid, Jaeger’s crew had been authorized by MOMA to do it. Or maybe they were just hoping the Museum would go along with the gag, like Larry Tate in all those “Bewitched” episodes, once they saw how great things were going. In either case Jaeger must have been disappointed when MOMA denied all involvement. Were these the old days, Jaegar would be drowning his sorrows with a three-martini breakfast at some swell East Side hotel; as it is, we expect he’s hiding out at his health club. Nonetheless a valuable lesson was learned: advertising looks cool until you realize (usually suddenly) that it sucks. Photo via imdb.


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