Food

The Scent of a Man, Brought to You By Burger King

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WTF? Burger King has launched a cologne called “Flame” in the UK that’s supposed to be inspired by the smell of grilled meat. A spokesperson said, “It’s a very manly smell. It’s a real change from the his-and-hers type scents. It’s well known that certain foods can increase your libido. Flame has a hint of grilled beef but that has quite masculine connotations. It is almost like a pheromone.” Taking this publicity stunt all the way to the bank, BK is selling bottles of the stuff at Selfridges for £4.99.

[via Eat Me Daily]

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