File Under Riiiiight: Baja Fresh Claims Its New Baja Kogi Taco Isn’t a Rip-Off


The Wall Street Journal is reporting that the Mexican-food chain Baja Fresh just tested a new Korean taco called the Baja Kogi Taco. Regarding the suspicious similarity to the food sold at L.A.’s storied L.A. Kogi Taco truck (which recently cancelled its plans for a New York operation), a Baja spokesman told the WSJ that “there were certainly no intentions to rip off a name or a product.” He added that while Baja’s recipe developers did sample Kogi’s wares, they didn’t copy the recipes. Maybe not, but there’s something about this that smells a little like a three-day-old fish taco.