Grub Street reports that just as another Papaya Dog has shuttered, one more Pinkberry imitator has spread its wings, preparing to fly head on into the fro-yo fracas. The downed Dog — one of numerous Papaya King knockoffs littered throughout the city — was located in Washington Heights, while the new yogurt shop — all too aptly named Berry Lover — sits across the street from UA Kaufman Studio Cinemas in Astoria. BL is pushing gelato, shaved ice, and wraps in addition to its more dairy-based wares. But given that these things open with about the same frequency as Chase Bank branches, perhaps the best way to up the ante in the endless fro-yo wars would be to declare a city-wide moratorium on the things and demand instead that would-be entrepreneurs come up with something resembling an original idea. Really, did TCBY teach us nothing?
This article from the Village Voice Archive was posted on July 20, 2009