Organic food is not having the best PR week.
Yesterday, Business Wire published a study released by the industry research firm IBISWorld which found that a cart full of organic groceries is 18 percent more expensive than a cart filled with its commercially branded counterparts, and 37.6 percent more expensive than a one filled with generic store products.
And according to Reuters, a study published today
by researchers from the London School of Hygiene & Tropical
Medicine states that organic food offers no greater nutritional
benefits than coventional products. The study, commissioned by the
British government’s Food Standards Agency, came to this conclusion
after reviewing scientific papers published during the last 50 years.
Alan Dangour, one of the authors of the study, told Reuters that the
“review indicates that there is currently no evidence to support
the selection of organically over conventionally produced foods on the
basis of nutritional superiority.”
The news isn’t all bad, though. One of IBISWorld’s analysts reported
that despite the recession, the organic food market is still growing at
a rate of 4 percent this year.
And on a more local note, the IBISWorld study found that though New
Yorkers pay more for organic groceries than shoppers in Los Angeles, we
don’t, surprisingly, have the nation’s highest grocery bill: Ours is
$122.66, compared with Los Angeles’s $124.43. Less than $2, true, but in
this economy, you take what you can get.