Coke Zero’s Mission Impossible: Getting People to Swallow This Uber-Macho Ad


The Guardian’s Word of Mouth food blog takes a look at testosterone-pumped ads. First up is Coke Zero’s Mission Impossible-influenced commercial that rather unsubtly tells the consumer: Yes, drinking a diet soda is okay… even if you’re a man.

This article from the Village Voice Archive was posted on August 10, 2009

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