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American Apparel’s Latest Offering: Bags of Industrial Waste

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In a bold step forward for both sustainability and indecent exposure on
Bedford Avenue, American Apparel has unveiled a new product on their website:
“Bag-O-Scraps,” a collection of hodgepodge fabric shreds hastily swept off
their factory floors
.


These spandex and cotton remnants, we’re told
enthusiastically in the item description, are “one-of-a-kind bags” that
enterprising trendsters can use to make “clever jewelry, accessories, a card
for your grandma or a colorful hanging sculpture for your apartment. Each
bag comes with a zine (printed on scrap paper, of course) with five fun and
easy scrap projects, complete with how-to instructions.” They retail for $8…

Screen shots of said zine include instructions on how to finagle your
valuable scraps into a “braided belt” (spoiler alert: you braid them) or a
“wrapped hood” (spoiler alert: you wrap them).


But, of course, you don¹t
have to stop there; upon closer inspection, it seems that these bits could
also be fashioned into unnecessary ankle wraps and dual purpose
headbands/miniskirts — and for the latter, you¹d have to pay at least $50 more
in stores, for not much more fabric.


We¹re excited for the ensuing American Apparel print ad, which should
feature Dov Charney¹s latest 17-year-old muse bent lasciviously over a
chaise with assorted “Bag-O-Scraps” detritus dangling from her garter belt.

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