Who the Internet Thinks You Are


This is eerie. You plug in your first and last name, and this web app gives a picture of how the internet sees you.

The website, created as part of an MIT art installation Metropath(ologies), is meant as a critique of data mining efforts by Google, Netflix, and the U.S. Government. In a statement on the project, the authors say:

We typically are never given the chance to see the decision making process that ranks some webpage in the fourth slot for a specific Google Query, and most certainly not when money is to be made in a competitive environment. Personas is meant to expose this black box process as controlled voodoo.

The site is basically a clever way of consolidating a Google search about a person into a single click. Though the project is meant to be a critique of data mining, we can’t help but notice that it also provides anyone who wishes to mine data about someone else with yet another easy tool to do so! (Thanks to Bennett Gordon over at Utne.)


This article from the Village Voice Archive was posted on August 28, 2009

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