Calculating the Benefits of a Soda Tax


Yale’s Rudd Center for Food Policy and Obesity has come up with a tidy way of envisioning exactly how much money cities stand to raise from a soda tax. The Center’s Revenue Calculator for Soft Drink Taxes allows the user to plug in a city or state, the size of the tax, and which drinks would be taxed. A click of a button reveals that, for example, a mere 10-cent tax on sugar-sweetened beverages in New York City would, over the course of 2010, raise revenues of $51,186,523. That number includes revenues from regular soft drinks, fruit beverages, flavored water, sports and energy drinks, and ready-to-drink coffees and teas. It’s a novel way to re-conceptualize the cost of soda — and certainly easier to swallow than a glass of fat.

[The Atlantic Food Channel]