Booze News: Anheuser-Busch Launches Wheat Beer; Lonely Men Like Gin & Whiskey


Following in the footsteps of The New York Times, The Wall Street Journal, and USA Today, Zagat has launched its own wine club in collaboration with Direct Wines. The Zagat Wine Club will deliver a new, specially selected mixed case every three months.

With wineries being hit just as hard by the economic downturn as everyone else, a number of deals are available. Pinot Noir grapes, for example, that once fetched $5,000 a ton now sell for $2,500. And the savings are being passed on to the consumer.
[NY Daily News]

This weekend’s Manhattan Cocktail Classic was attended by more than 18,000 people, according to organizer Lesley Townsend, with 1,000 showing up for the Sunday night gala, held at the New York Public Library, where they were served by more than 150 bartenders.
[NY Times]

Anheuser-Busch has introduced a new Belgian-style wheat beer called Bud Light Golden Wheat as a way, in part, to compete with craft brewers. Golden Wheat is the third new Bud Light product, following launches of Bud Light Chelada and Bud Light Lime in 2008.

According to Phil Lempert’s Facts, Figures and the Future, Neilsen Homescan data for 2008 showed that households where there were no women bought more gin, cigars, scotch, bourbon, and — for some reason — canned grapefruit juice.
[SF Chronicle/Between Meals]