What’s the only thing less necessary than another cupcake shop? A cupcake lounge serving booze-laced cupcakes to be paired with more booze. Per Eater, that’s what the Lower East Side is in for, courtesy of two of the dudes responsible for bringing the neighborhood the Eldridge, the bar whose owner last year set new records in the Douchebag Olympics. The new place, to be called Red Velvet, will have a door policy to go along with the buttercream, suggesting that its owners are hoping to set a few records of their own.
This article from the Village Voice Archive was posted on October 20, 2009