When big food meets big technology, disturbing things can happen — especially when it’s their marketing departments that are joining forces. And especially when they’re doing so in Japan. Burger King and Microsoft have partnered for a campaign called “Windows 7 Whopper.” The fast food chain will be selling a seven-beef-patty burger for 777 yen for seven days, as part of a promotion blitz for Windows 7. It makes our heads — and our bellies — hurt just to think about it.
This article from the Village Voice Archive was posted on October 22, 2009