Also at New Amsterdam: Meat Hook Swag


The Meat Hook’s not opening until November 11, but its marketing machine is already grinding away. Yesterday at the New Amsterdam Market (a more thorough account of which is here), the butcher shop’s table was piled high with meaty swag that would put an NPR pledge drive to shame, including t-shirts, tote bags, beer cozies, and, yes, briefs. Insert favorite ‘where’s the beef’ joke here…

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