Exercises in Viral-to-Street Promotion: Vampire Weekend Contra Edition


Okay, Vampire Weekend. You got us. Slapped on a tagged mailbox on the loiterers’ corner of North 7th and Bedford, the faux-sorority girl with the blank stare proved to be such a weird visual deja vu that a stop-and-look was in order. Why is she so familiar? Did she die recently? Is this an unsigned F Trainer? But wait, she’s wearing a Polo shirt. A Polo. Shirt. Ugh. *Shakes fist.* Of course, we know you. Damn you, Contra cover girl, why must you be such an effective web-to-street-marketing tool?