Cleaning product ads generally show someone, usually a woman, cleaning, or explaining how they owe it to their family to clean. With a number of recent studies showing that partners who share house work improve, among other things, their sexual relationship, Pine Sol has decided to go with cleaning as foreplay.
Hank Mercier, a Pine-Sol brand manager, says that their ads are “not a comment on the societal pattern of men cleaning in the house,” but (presumably coincidentally) the sexual impact of domesticity is a hot topic right now. A recent study published in the Journal of Family Issues found that a 1% increase in time spent doing domestic chores ranging from laundry to car maintenance increased the rate of sex for married couples by 15 bouts a year. The average is apparently an annual 82.7.
Constance Gager from the Department of Family and Child Studies at Montclair State University, who carried out the study of 6,877 married couples, says that the couples’ energy and goal-orientedness seems to have more to do with it than wifely gratitude (that point eluded a segment of the press).
Dr Gager said that the couples’ view of male and female roles didn’t affect the outcome in the Montclair study, but a second study at Oxford found that women cohabit and marry (with men) at a higher rate in developed countries where domestic work is more likely to be shared (we’re fourth, behind Norway, Sweden, and Great Britain).
A study at the University of Leeds, on the other hand, showed that at least one species has gotten the traditional model wired. Fruit flies, according to the british researchers, emit a chemical in their semen which causes female fruit flies to go into frantic domestic activity after sex while the males nap.
For male humans, mopping seems to work.