The Animated, Rapping Elevator Safety Campaign That Never Should Have Been


The wretched irony of it being Elevator Safety Week in New York right now–a fact nobody bothered to tell the city’s own building inspectors, apparently–gets just a little bit worse today with the introduction of Safe-T Rider, a bewhiskered fox who raps like a self-loathing and subtitled Chuck D. How tone deaf is this whole campaign, exactly? Suffice to say at one point, Safe-T Rider is actually animated falling down an elevator shaft. The levels of obliviousness here are many and appalling. [Gothamist]