While we here at 36 Cooper Square have all gotten used to our uniquely daft brand of Bowery-runoff foot traffic–pimply NYU dross, sallow-faced post-methadone junkies, Adam Duritz–this particular act of public stupidity caught our attention because: 1) Mr. Reindeer Master is using his plastic artic animal not as some Sancho Panza sidekick, but a useless weapon against some invisible enemy; 2) Mr. Reindeer Master would be guaranteed a much larger audience, say, a block away beside the Astor Place Cube, or in the endless parade that is St. Mark’s, but has instead chosen a tiny triangle sliver of concrete across the street from our offices as his platform; 3) This isn’t Bedford and North 7th, where these sorts of characters are a dime a dozen; 4) Mr. Reindeer Master appears to be wearing a bra.
As it turns out, his name is Matthew Silver, and like every other bitch in this town, he’s selling something. It is, of course, himself: ManinWhiteDress.com. Let his YouTube description take it away. “I make films, I perform. I consider myself an experimental, absurd, farting, clown.” And because we’re feeling especially generous on Friday, here’s the name of his upcoming project: “Love Comes Out of Your Butt.” Congratulations, asshole, here’s your publicity.