A “rum rebellion” may be starting in the cocktail world, says the Times. As rum drinks gain popularity, rum bars are opening around the country, serving well-crafted sugar cane distillates, which are a bargain when compared with high-end whiskies and brandies.
Distilling without applying heat can result in spirits that taste lively and pure. Referred to as vacuum distillation, the practice is actually illegal in the U.S., but a number of chefs, bartenders, and distillers are experimenting with it.
Gary Vaynerchuk owns the Wine Library in Springfield, N.J., something of a Home Depot of wine. As the self-proclaimed “Social Media Sommelier,” Vaynerchuk has managed to turn his father’s small liquor store into a multi-million-dollar empire.
[NY Daily News]
El Jimador Tequila has introduced a tequila cocktail in a can. El Jimador NEW MIX will be sold as a single serving or four-pack of cans and comes in three flavors: the Paloma, the Margarita, and the Spicy Mango Margarita. Each 12-ounce can contains 5 percent alcohol.
Restaurants and bars across the country are celebrating Repeal Day, which marked the end of Prohibition on Dec. 5, 1933. Prohibition gave us the speakeasy, and many venues participating in Repeal Day draw on the speakeasy theme for their promotions.
[Nation’s Restaurant News]
Heineken will brew and sell its own brand of beer in India, in association with India-based United Breweries, which makes Kingfisher. Heineken referred to the subcontinent as “one of the world’s fastest growing and most exciting beer markets.”
[Wall Street Journal]