Looking back across many painful moments of 2009–the restaurant closings, the tardiness of liquor licenses, the sad proliferation of faux banh mi–the thing that rankles the most is the shilling of Diet Coke by Tom Colicchio, and in the subway, too! Not rich enough, Tom? Not famous enough, Tom? Lose your sense of taste, Tom? Wake up and wipe that smirk (and soul patch) off your face: It’s only a bottle of foul-tasting chemicals.