Fork in the Road Diet: The Soaps of Brooklyn’s Meow Meow Tweet


The paleness of the fennel soap offers no clue to its extreme fragrance.

I was sitting in my bathtub recently, wishing I could be eating instead of bathing, when a powerful odor assailed my nostrils.

It was the bar of meowmeowtweet soap I’d received for Christmas, which, already after being barely moistened, was flinging off scents like a spice warehouse on fire.

This particular odor was a fennel so pungent that it made the smell of a licorice whip pressed against your nostrils seem pale by comparison. Underpinning the fennel were further whiffs of orange and mint. If you closed your eyes, you’d swear there was a very nice fruit salad sitting right in front of you.

As I lounged chest-deep in murky water, inhaling the soap like a meth addict sucks in that single last puff of crank, I realized that, in some senses, I no longer needed to eat. The soap smell was every bit as satisfying.

And the other soaps in the collection–lavender with lemon peel, and cinnamon coffee–were every bit as edible smelling. So, when you feel hungry, run a bath, lie back in the warm water–and sniff instead of scarf. It’s the Fork in the Road diet.

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