A really good trailer–like the ones so many fine people were raised in–should provide the essence of a movie without blowing all the important script twists.
They should offer a titillating tease that will make you feel like seeing the whole thing, rather than a Monarch’s Notes-type rundown for those who need a 60-second rehash in case they’re quizzed on the plot later on.
I’m always appalled whenever a trailer serves up each plot point of the movie, taking pains to ruin your experience on the off chance that you’ll actually end up paying to see it.
At the very least, they should show the words “SPOILER ALERT” before they do so, as I’m going to do right now.
And so–SPOILER ALERT!!!!–I was upset to see the trailer for Brothers, which gave away something that happens a long time into the movie. Tobey Maguire‘s character is thought to be dead at war, but he returns home, full of suspicions that his brother and wife are doing it, and lots of fighting and seething ensues.
It’s all right there in the trailer. Along with my broken heart.