After a rare loss on Friday–no Shake Shack in Nolita— Danny Meyer is on the move again, launching Hospitality Quotient, a “learning business” that will hold classes designed to help companies improve their customer service. The idea is that any endeavor, from a doctor’s office to a bank, can be improved by a sprinkling of the famous Meyer hospitality.
The idea for HQ sprang from the success of Meyer’s 2006 book, Setting the Table. The classes will range from about $400 to $1,500, and upcoming lectures include A.B.C.D. — “always be connecting dots” — and a session called, rather ominously, “Continuous Gracious Pressure.”
When asked how restaurant customer service can be adapted to, say, a health care company, a representative responded: “We believe hospitality can be applied to all industries. Think about companies you have experienced that pair their service with hospitality. It makes for the biggest difference in the experience — Jet Blue, Virgin, Fresh Direct, for example…”
Look forward to the day when your doctor’s office sends you hope with petit fours and an extra ciabatta roll in your doggie bag.