Butch Bakery Plots Storefront Location for Its Manly Cupcakes


Remember Butch Bakery, the cupcake delivery service aimed at dudes? Well, apparently its founder, David Arrick, wants to find a brick and mortar home for his testosterone-fortified treats: in an interview with FINS, he mentioned that he’s hoping to open a store in downtown Manhattan this spring. Whether or not downtown Manhattan is ready for such an influx of unbridled masculinity remains to be seen, but the business seems to have already garnered a following. After a pre-Valentine’s Day mention on Daily Candy, the bakery’s website got 600,000 hits and crashed, and orders have been backlogged for weeks. And most of those orders, it turns out, have been placed by women.


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