Imagine my surprise when, reading over the menu at Apotheke last night, I came upon a drink called the Master Cleanse, referencing that starvation regimen of water, maple syrup, lemon juice and cayenne that makes you lose weight because, well, you’re starving. It must be a take-off, I thought. Perhaps a cocktail made with maple, lemon, and cayenne? Sounds tasty. Well, no. It really is just the Master Cleanse concoction, prepared for you for the low, low price of $10.
Apparently, this has been on the menu for about a week now, along with two other non-alcoholic drinks. I can definitely see the virtue of virgin cocktails–some people can’t or don’t want to drink, and there’s no reason why they should be left out.
But the Master Cleanse? So that if you happen to be on the cleanse, and happen to end of up at Apotheke, you’ve got no excuse for cheating? Or is Apotheke trying to become the only Master-Cleanse-friendly bar in the city, the place where people on the cleanse can congregate?
In any case, it’s certainly a smart business decision on the part of Apotheke. Charging $10 for water, cayenne, lemon juice, and maple syrup must leave a pretty high profit margin.