Food

Crumbs Branching Into Brooklyn

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Here’s the latest news in cupcake proliferation: not content with its 12 locations in Manhattan, Crumbs Bake Shop is branching into Brooklyn Heights. The Brooklyn Heights Blog noticed a “coming soon” sign in the window of the old Heights Books space on Montague Street last week, and received confirmation that the chain will indeed open a location there. Judging by the comments on the BHB post, neighborhood residents seem to be split in their opinions about the chain, whose cupcakes are about the size of a baby’s head and come with a variety of fillings: some welcome its imminent arrival wholeheartedly, calling it a “terrific addition to the totally dismal options on Montague Street,” while others dismiss it as “just McDonalds for the rich, white set.” In other words, pretty much what you’d expect where any development in the cupcake world is involved.

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