Food

Trippin’ With the Hippie Chips, or Die, Hippie Scum!

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One of seven flavors of Hippie Chips. Made by hippies? Eaten by hippies? What are hippies, anyway?

Yesterday afternoon I stumbled on a new snack food item called Hippie Chips ($1.25). What sort of luster could hippies lend to potato chips? I wondered, as I ferried a bag to the counter. Gee, it was light. Maybe I’d need two.

The bag I chose bore the flavor identification “Sea of Love Salt.” A peace sign and white dove in flight flanked the Hippie Chips logo. On the right side of the bag, a “hippie chick” with a headband, bellbottoms, and sandals wore a T-shirt that said “World Peace” on it. A silhouette of a crowd of people flailing their arms as if in the throes of a bad acid trip provided a background for the bag, and the logo of the manufacturer floated at the top, seemingly written on a red guitar pick: Rock-N-Roll Gourmet, giving hippies, potato chips, and rock music an inscrutable commonality.

Other flavors include Haight-AshBerry, Memphis Blues Barbecue, Lime Is on My Side Cracked Pepper, Woodstock Ranch, Chive-Talkin’ Sour Cream, and, perhaps most frightening of all, White Room Cheddar. Sales points for the line of potato chips include gluten free, low fat, no transfats, and relatively low calories (90 per .74-ounce bag). Like Pringles, the product is manufactured from dehydrated potatoes, and thus exhibits a homogeneity of texture throughout. The individual chips are irregular, but overall bubbly and bowl-shaped.

Here’s the contents of an entire bag of Hippie Chips.

Next: How did they taste?

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The chips are relatively addictive in a low-key sort of way, and mainly via mega quantities of salt. Unfortunately, the chips dissolve into a scum as you chew them, leading me to shout “Die, Hippie scum!” as I got to the bottom of the bag. As the slogan says, “Healthy Snacks for the Rocker in You.” To help bring out the rocker in you, the bag recommends a band that you’re invited to visit on the snack food company’s website: Savvy and Mandy, an act clearly aimed at female tweens.

So, no longer is the hippie an unkempt guy sprawling drug-addled or drunk in the gutter, but a pre-teen girl stylin’. Don’t you love popular culture?

The company is headquartered in Venice Beach, California — a community where they clearly know their hippies.

A couple of tweets I got while downing the chips:

@liabulaong: are they made from actual hippies? do they taste like patchouli smells?
@WarrenBobrow1: hope they don’t make you stoned.

Au contraire, Warren. I wish they had!

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