State Senator Eric Adams of Brooklyn really wants young people in Brooklyn to pull their pants up, and he’s putting up billboards to tell them so. On Monday, billboards with pictures of models in ultra-low-riding jeans reading, “We are better than this! Stop the sag! Raise your pants, raise your image!” will be going up in 6 locations in Brooklyn. Adams says the 22-foot-tall billboards were paid for with $2K in campaign funds.
Adams, a former captain in the NYPD and the cofounder of 100 Blacks in Law Enforcement Who Care, calls sagging a trend which started in prison, and worries that what he calls “the sagging culture” is perpetuating negative cultural stereotypes. (His video on the subject, which contains some startling racist imagery, is beyond the jump.) Moving forward, he plans to petition Joel Klein to pass an anti-sagging dress code in city public schools.
Fun fact: The only subscriber to the NYS Senate YouTube channel is Deepak Chopra.