Death, taxes, and Justin Bieber trending on Twitter, right? Not anymore, according to Mashable, which is reporting that the 140-character empire has shifted its trending topics algorithm to favor what’s “most breaking” and “immediately popular.”
The tech blog confirmed that “on Wednesday [Twitter] made updates to improve the relevancy of trending topics. In the past, trending topics were dominated by consistently popular items (e.g. Justin Bieber) with little regard as to what was ‘hot’ at any given moment.”
But isn’t Bieber hot at every moment?
The official Twitter explanation goes like this:
The new algorithm identifies topics that are immediately popular, rather than topics that have been popular for a while or on a daily basis, to help people discover the ‘most breaking’ breaking news from across the world. (We had previously built in this ’emergent’ algorithm for all local trends, described below.) We think that trending topics which capture the hottest emerging trends and topics of discussion on Twitter are the most interesting.
But Bieber fans stay crying.