Spike Lee Helps Create Absolut Brooklyn, a Vodka for Bed-Stuy

Brooklyn now joins the ranks of burgs with their own branded Absolut vodka, including New Orleans, Los Angeles, and Boston. Absolut Brooklyn was conceived with the help of Spike Lee, a native of the borough. (The house number on the stoop depicted on the bottle’s label, no. 165, is supposedly his address.) Absolut has promised to donate $50,000 from the proceeds of the limited-edition bottling to Habitat for Humanity’s efforts to build affordable, green homes in Bed-Stuy. But, just what makes it ‘Brooklyn,’ you ask?

The vodka is said to have “a fresh and distinct character of ripe apples with a slight hint of ginger,” according to a press release. And the bottle’s iconic Lars Olsson Smith medallion has been altered to look like Lee with glasses and a baseball cap. Luckily, you don’t have to be in Brooklyn to buy it: Park Avenue Liquor Shop is stocking the stuff for $29 a bottle.