KFC’s New Slogan: People Really Do Get Paid to Come Up With This Shit


The last slogan KFC spit up upon the unsuspecting public was “Unthink.” It seems that a battalion of geniuses working at several top ad agencies followed that mantra in order to disgorge the company’s latest slogan.

That slogan?

“So good.”

According to Ad Age, this is the “one global message” that KFC wants to send with its new tagline, which is “the result of the combined efforts of Ogilvy, Sydney; Bartle Bogle Hegarty, London; and DraftFCB, Chicago.”

This brings all sorts of things to mind, and while it’s tempting to waste a lot of words in their service, we’ll instead turn to some words of wisdom that Dolly Parton once imparted:
“It takes a lot of money to look this cheap.”