Successful Publicity Stunts 101: Kitten Shills Ice Cream by Eating a Tiny Ice Cream Cone


Mammoth advertising firms and aspiring food entrepreneurs, take note: You do not need fancy special effects, pretty people, or even vaguely memorable taglines to promote your product. You simply need a tiny kitten wearing a tiny hat. The above video is an advertisement for L.A.’s Lake Street Creamery, but it could be advertising home enema kits instead of ice cream and still induce viewers to surrender their hard-earned cash. Cat welfare advocates, do not despair: The kitten’s eating cat food, not ice cream. And while cat food isn’t something most people would care to associate with an ice cream truck, that kitten is still pretty cute.

[Via Serious Eats]